iOS Phone & Tablet App

Mobile, Just in Time, video-based Training

How do you change the user experience for a universally hated activity? Most people hate to move – it ranks up there with dieting and taxes. We were asked by Hilldrup Moving and Storage (a leading United Van Lines distributor) to improve the user experience for prospective movers. So, how do you create a mobile app for a discrete event that most people hate?

As we thought this issue through – a key insight struck us. Most of us don’t unpack, long after we’ve moved. Armed with this information, we designed the app as an Organizational Tool. Prospective movers can document the contents of each box (by choosing icons or taking pictures of each item) and print out a QR code to label each box.
Down the road, when they are looking for their favorite red sweater, all they need to do is a reverse search in the app OR scan the QR code of the box (security features included). No more frantically looking through boxes up in the attic

Both iPhone and iPad apps are rated 4+ stars on the App store. Hilldrup was able to leap-frog their competition and point to MovePro as a significant differentiator to their prospective customers.

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